Georgina Hofmann
My career spans 3 continents and has allowed me to work on every product category imaginable. However, I have always tried to bring an insightful, entertaining approach and female perspective to my work.
I’ve been lucky enough to be acknowledged by these guys and their shiny, gold metal things: Cannes, D&AD, Clios, ADC, Caxton and MADC.
I champion game-changing work no matter the medium - that leverages human truths, cultural insights, and clever storytelling at every turn. and this shows in each of my projects. I’m deeply passionate about innovation which is why I founded a cosmetics company - to break the mold of existing beauty business models. The brand attained “cult status” before selling to a competitor.
Working in the US has shown me the strength of collaboration, and taught me to manage creative teams, global accounts, and inter-agency teams. And to always keep pushing for world-class work.
Since working in New York, London and Melbourne I’ve created global work for not only ‘women’s stuff’ but such guy-centric accounts as beer, razors, game consoles and the ubiquitous planes, trains, automobiles and things that float. Specifically, for Google, Verizon, Office Depot, Kotex, Royal Caribbean, Halls, The Andy Awards, Schick, Virgin Blue Airlines, Nintendo, MTV, Amstel Beer, Yellow Pages, and Nestle.