Creative Director/ Art Director
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Lean Cuisine

DEFY THE ODDS
Up to 95% of people fail their New Year’s resolutions. To get people talking about how unrealistic most resolutions are, we worked with a statistician to calculate the probabilities of everything thats more likely to happen than keeping your New Year’s resolution. Because with Lean Cuisine’s 150 healthy nom-nom meal options, defying the odds is easy.

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 We released Daily Odds – will another actress trip at the Oscars? Would Bernie announce his candidacy? Always reminding you can greatly improve your odds of a healthy New Year with Lean Cuisine.

We released Daily Odds – will another actress trip at the Oscars? Would Bernie announce his candidacy? Always reminding you can greatly improve your odds of a healthy New Year with Lean Cuisine.

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