With Moms across America saving the economy’s ass from the pandemic, and getting nothing in return - we set out to show the real value of Moms on Mothers Day with the Moms Deserve More Flower Store.
Girls Who Code founder Reshma Saujani, launched Marshall Plan for Moms to raise awareness for Moms unpaid labour, and wage a cultural and congressional war to correct this. We backed her all the way, being Moms ourselves, and launched the campaign to national press and legislative change.
MomsDeserveMoreFlowerStore,com
Named one of Campaign US “8 innovative Mother’s Day campaigns”
Press: Campaign US, Fast Company, Washington Post, Pix 11, Bloomberg, Parents, Mother.ly, Medium, Media Post